We are extremely proud to announce that in February this year forward orders were at the highest level recorded in our company’s history. This means that we have a number of key orders to prepare going into the new season, making this an extremely exciting time for Ventile.
A combination of an increased interest in sustainable fabric solutions, news of steady economic growth, and re-instated consumer confidence, have all been noted as contributing factors driving brands to invest in upcoming collections.
Forward orders for February 2022 were up 68% on the same month in 2021 and for the first time we have found that forward orders of our ECO range have now surpassed those placed for our previously best-selling Ventile Original fabric.
The Ventile ECO range is made up of fabrics that offer increased sustainable credentials and are produced with organic cotton fibres as well as a choice of recycled fabrics.
Of the announcement, our Brand Director, Daniel Odermatt said: “This news marks a pivotal moment for the brand. To be able to say that we have achieved the greatest volume of forward orders to date is something that we are extremely proud of and is a credit to the hard work of our expert team.”