For retailers and wholesalers, winter is a key season in the trading calendar, which is in no small part down to their outerwear sales.

A winter jacket can be the most expensive item in the wardrobe and so the cost per wear is something that is no doubt in our mind when we make that purchase. Sometimes it can be tough to find that perfect investment piece for all occasions. Maybe you are the extensive winter wardrobe wearer with a dedicated cupboard ready for every eventuality, or maybe you prefer to stick to one good old faithful no matter where you find yourself. Whichever camp you sit in finding the perfect jacket will not only keep you warm, but it can also transform your look.

At this time of the year it is imperative to make sure you are wrapped up and your jacket is fit for purpose. Not only do you need to combat the cold and harsh winds, but you also need to deal with the persistent ice-cold showers. Luckily, we are here to offer a few suggestions on a couple of ideal jackets for the season ahead, courtesy of our Ventile partners; Keela and Country Innovation.

Founded on the East Coast of Scotland, Keela has been pushing the boundaries of outdoor gear design since 1989. Keela aim to provide quality outdoor clothing packed with innovation and technology, and after 25 years, the brand continues to enhance its reputation based on these principles. The first Keela kit was tried and tested by local mountain rescue teams, which has helped lead them to where they are today and helped to create some cracking garments along the way.

The Keela Ventile® Falkland Country Jacket is the perfect crossover between traditional country styling and modern design - the Ventile® Falkland Country Jacket has it all. The classic heritage fabric of Ventile®, combined with impressive ADS micro thermal laminate, has allowed the creation of a tough, highly durable, and bordering on a completely silent jacket. Features include chest, hip, side, and internal pockets, articulated sleeves, and a detachable hood with a wired peak and volume adjuster. The result is that this garment is favoured by survival experts, who almost live in theirs.

Based in rural Somerset, Country Innovation offers a carefully developed range of award-winning outdoor and country clothing designed to meet the detailed requirements of any outdoor enthusiast. Their range includes jackets, trousers, fleeces, and multi-pocket gilets suitable for both men and women, and of note is the brand’s Ventile clothing range made up of highly impressive waterproof/breathable jackets, trousers, and multi-pocket waistcoats.

The Country Innovation Rover II Ventile® Jacket is made from a double layer of Ventile, which results in providing extreme protection from wind and rain alike. Features of the Rover II include full vision detachable hood, a two-way main zip and a grand total of 8 pockets. It is highly breathable and will comfortably outlast its manmade competitors, and is perfect for hillwalking, outdoor photography, birdwatching, or general country pursuits – and all when the weather is at its worst. The go-to jacket for a wide range of occasions, and the ideal choice if you want a garment that will last you many years.

So, if you are out walking, or you want that easy town to city jacket, head over to keelaoutdoors.com or countryinnovation.com to find your perfect winter jacket.